Tag Archives: Sandler

March 6, 2009

How to sell, now!

A new ‘must read’ is the article in the March 2009 Harvard Business Review entitled “In a Downturn Provoke your Customers”.  I put off reading it until I had ABSOLUTELY nothing else to read (which happened to be yesterday) and found it fascinating. The point is abbreviated in the following “Idea in Brief”: “Selling in […]

Management Theory, Surviving the recession